Using G-Lock Email Analytics to Track Email Campaigns
Good email senders understand the importance of a regular and accurate email campaign tracking and analysis. Using email analytics you can measure your email campaign performance over time, control its effectiveness and plan your future campaigns focusing on the recipients’ interests. Email tracking is a fast and simple way to optimize the email design and layout, promotional offers, and links to the audience’s preferences.
Link clicks can be tracked for all email messages. Email opens can be tracked for HTML emails and for plain text emails if the recipient clicks a link in the email no matter which email client the recipient uses.
Tracking of email prints and forwards doesn’t work in all email clients but we are working at the improvements.
|Desktop Email Client/Web Mail Client||Print Tracking||Forward Tracking|
Why Use Email Tracking
Marketing via email is probably the quickest and cheapest form of marketing at the present time. You can reach people all over the world with just a single mouse click and spread the word about your product or service. But after you sent the email, have you ever wondered what happened to your message? Was it delivered and read by the recipient? Here is when email tracking comes into play.
G-Lock Analytics is integrated with our email sending software EasyMail7. In combination with EasyMail7 G-Lock Email Analytics uses the encrypted recipient’s email address in the tracking links to enhance Inbox delivery because modern anti-spam filters may block email messages with links containing an email address.
This tutorial assumes that you already have an account with G-Lock Analytics. If you don’t have an account yet, you can signup here.
Follow the steps below to start using G-Lock Analytics:
No, the recipients won’t know that you are tracking their actions upon the email. G-Lock Analytics uses tracking techniques which are totally invisible to the recipient.
You can use G-Lock Analytics with any email sending software where you can access the message source because you need to add the tracking code to the message source.
To see the email addresses of the recipients who opened the email and clicked links in the email, you must merge the field that stores the email addresses in your email program into the open tracking code and into each tracking link.
Watch this video to see how you can get instant email tracking reports with G-Lock Analytics:
Sometimes the email open can be recorded only if the recipient clicks a link in the email. If the recipient did not click any link in the email, G-Lock Analytics does not record the open. In the result you get the same number of unique opens and unique clicks. This happens in the following situations: