Why Do I Get the Same Number of Unique Opens and Clicks?
Sometimes the email open can be recorded only if the recipient clicks a link in the email. If the recipient did not click any link in the email, G-Lock Analytics does not record the open. In the result you get the same number of unique opens and unique clicks. This happens in the following situations:
1) if your site (where the redirect script is placed) does not support https or your site supports https but the https certificate is self-signed, i.e. it does not work in all locations.
When you enter the redirect script URL into the campaign on G-Lock Analytics, G-Lock Analytics determines if your site supports https or not. But G-Lock Analytics cannot identify if the https certificate is self-signed or not. You can check it yourself.
Simply open your site using https (for example, https://yourdomain.com) and see how the page opens. If it opens, your site supports https and the https certificate is legitimate. If the page does not open when using https, it means that your site does not support https or the https certificate is self-signed.
To get email opens calculated in the accurate way when you have the https issue, go to your account on G-Lock Analytics, open the campaign in the edit mode and check the “Don’t use HTTPS in URLs” option. Click “Save” and after this you can use the tracking code in your email. Email opens must be tracked well now.
2) if the recipient opens the email in the plain text format and the open tracking code does not load. Thus, the open is tracked only when the recipient clicks a link in the email.
3) if the images are turned off in the recipient’s email client and the recipient does not click to load the images. In this case, the open is tracked only when the recipient clicks a link in the email.
Tags: unique clicks, unique opens