How do I use G-Lock EasyMail with G-Lock Analytics? (Video)
Since the v6.60 G-Lock EasyMail is fully compatible with G-Lock Analytics. If you use G-Lock EasyMail, you don't need to convert each link into the tracking link manually! G-Lock EasyMail automatically replaces original links in your email with tracking links during the email sending.
Plus, G-Lock EasyMail adds a transparent image code to track email opens to your email automatically.
If you have G-Lock EasyMail, just follow these simple steps described in the video:
Creating User Account
Login to your account. If you don't have an account on G-Lock Analytics yet, select a plan at http://glockanalytics.com/pricing and signup.
An email with an account activation link will be sent you via email.
After you activate your account, login and download a redirect script. We suggest that you upload the redirect script to your website.
Placing a redirect script onto your website will allow you keep your brand in front of your recipients and not confuse them with a generic click tracking link. You don’t want to send subscribers to a third-party website. Links that go to a tracking domain may cause some recipients to not trust you and to not click through. If you upload a redirect script to YOUR website, tracking links will go through your own domain.
Adding Email Campaign from G-Lock EasyMail
Before you can add a campaign, you need to connect to your account from G-Lock EasyMail to be able to track the emails and collect email metrics. To connect to your G-Lock Analytics account:
1. Open G-Lock EasyMail
2. Go to Home -> Settings -> G-Lock Analytics
3. Enter your login email and password
4. Click Test
5. Click OK
After you successfully connected to your account on G-Lock Analytics, you can add an email campaign.
To add an email campaign:
1. Create an email message or open a draft or template in the Edit Message window.
2. Click on G-Lock Analytics tab on the Edit Message window
3. Click on "Enable Tracking"
4. Click on "Add New Campaign"
5. Fill in the form:
Campaign Name: - any name for your campaign (you can enter the subject of your email, for example)
Tag: - Type a tag for the campaign (optional). For example: [G-Lock EasyMail].
Use Redirect Script - Check this box if you uploaded a redirect script to your website
Redirect Script URL: - Type the URL of the redirect script on your website, for example: http://www.yourdomain.com/r.php
6. Click "Add" to add the campaign.
The campaign will be added to your G-Lock Analytics account and will be shown in the Campaign field.
Tracking Email Opens, Prints, Forwards and Link Clicks
Just click "Send" to send the message. During the sending process, G-Lock EasyMail will add the code to track opens, prints and forwards to your message source automatically. Also, G-Lock EasyMail will add your regular links to G-Lock Analytics and replace them with tracking links.
Important! ALL regular links in your message will be replaced by the tracking links. But there are two cases when links will not be replaced by tracking links:
1) If a link includes a merge field, for example, http://twitter.com/glocksoft%%Comment%%
2) If a link is already converted into the tracking link.
Trick: As G-Lock EasyMail will replace all links into tracking links except two cases mentioned above, here is a trick how to keep an original link in the email if you don’t want to track it.
Go to the HTML source of the email, find the link, put the mouse at the end of the link, click on the Merge menu and merge a field that is empty for this group in G-Lock EasyMail address book. For example,
http://twitter.com/glocksoft%%Comment%%
Then go to the plain text part of your email and merge the same field at the end of the link in the text part.
Now when the link contains a merge field, it will not be replaced with the tracking link. Since the %%Comment%% field is empty in the address book, nothing will be merged at the end of the link. The link will look like http://twitter.com/glocksoft when the users receive the email.
Adding Unsubscribe Link in G-Lock EasyMail
To collect people who unsubscribed from your mailings, you can insert a tracking unsubscribe link into your email. G-Lock Analytics generates an unsubscribe link for you. To insert the unsubscribe link into your email, do this:
1. Highlight the text to which you want to attach the unsubscribe link to, for example, “Click here to unsubscribe”
2. Click on the “Click to insert Unsubscribe Link”.
If you don’t have any anchor text, just put the mouse at the place where you want to add the unsubscribe link and click on the “Click to insert Unsubscribe Link”. The link will be inserted using “Unsubscribe” as the anchor text.
Now go to the plain text part of your email, put the mouse at the place where the unsubscribe link must be added and click on the “Click to insert Unsubscribe Link”.
The unsubscribe link will be inserted in this format:
http://www.glocksoft.com/r.php?u/18n/%%EncodedEmailAnalytics%%
where %%EncodedEmailAnalytics%% will be replaced by the encrypted recipient's email during the sending process.
Testing Email with Tracking Links
Before sending the email to the whole group, we recommend that you send it to a test group which contains your test email addresses.
Receive the email on your test accounts, open the message and click on the links. Then go to your G-Lock Analytics account and view the statistics to ensure the email opens and clicks are calculated.
A good idea is to create test email accounts on most popular email services like AOL, Hotmail, Gmail, Yahoo and send a test email with tracking links to those accounts. Not only will you be able to check if the email metrics are calculated, you will also be able to see how your message is treated by those services. If your email arrives into the Bulk or Junk Email folder on any of your test accounts, you'll need to make the necessary corrections to deliver it into the Inbox.
You can download the User Guide how to use G-Lock Analytics with G-Lock EasyMail in PDF from the link below:
http://glockanalytics.com/files/glock-analytics4-guide-em.pdf