Open Rate (%)

To calculate the open rate, the number of unique opens is divided by the number of emails sent. The result is multiplied by 100%.

Example:

You sent the email to 4 people. You got 3 unique opens. Your open rate is:

3/4 = 0.75
0.75 x 100% = 75%

How you can improve your email open rate:

Read more on How Email Tracking Metrics are Calculated…

Tags: click-through rate, click-to-open rate, Email metrics, Email Tracking, open rate, track email clicks, track email opens

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