Posted on August 26th, 2009 by admin
Generally you can split your subscribers into 3 category:
- Inactive subscribers – those who are still subscribed but have no interest in reading your stuff;
- Active subscribers – those who are waiting for your newsletters, regularly read them, act on them and/or share them with friends;
Read more on New Cool G-Lock Analytics Feature to Improve Your Email Marketing Experience…
Tags: email marketing software, Email metrics, Email Tracking, email tracking statistics, open rate, unique clicks, unique opens
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Posted on June 12th, 2009 by admin
You know people usually take 1-2 seconds to decide either they will read the email or delete it. So, in this tiny gap of time you need to convince the recipient that your email is worth his attention.
Read more on 5 Real Tips to Get Your Emails Opened…
Tags: email address, improve open rate, open rate, personalization, split test, subject line, subscribers, test your email
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Posted on June 12th, 2009 by admin
G-Lock Analytics email tracking service provides you with detailed reports on how people act upon their emails: who opened the message, who clicked on the links within the message and what links were clicked.
Read more on Truth about Open Rate: What It Really Means…
Tags: click rate, email marketing software, get more clicks, improve open rate, open rate, track the email opens
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Posted on December 12th, 2008 by admin
Open Rate (%)
To calculate the open rate, the number of unique opens is divided by the number of emails sent. The result is multiplied by 100%.
Example:
You sent the email to 4 people. You got 3 unique opens. Your open rate is:
3/4 = 0.75
0.75 x 100% = 75%
How you can improve your email open rate:
Read more on How Email Tracking Metrics are Calculated…
Tags: click-through rate, click-to-open rate, Email metrics, Email Tracking, open rate, track email clicks, track email opens
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