Posted on March 16th, 2010 by admin
Posted on August 18th, 2009 by admin
Why Test Email Campaigns
In the scope of email marketing testing is a great opportunity to improve the impact of the email campaigns, and ultimately, increase revenue.
Testing is interrelated with segmentation. If you segment your list into smaller groups using some criteria (by the product name, or list name, or frequency, etc.), testing is the only way to know what each group is looking for. Once you identify what they want, you can send them more relevant information, keeping your statistics high and complains low.
Read more on Value of Testing in Email Marketing…
Tags: email list segmentation, email tracking metrics, split test statistics, test email campaigns, track email marketing campaigns
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Posted on December 11th, 2008 by admin
- How to Track Email Campaigns with G-Lock Analytics
Here you can learn how to use G-Lock Analytics email tracking service to track your email marketing campaigns: create an account on G-Lock Analytics, add a campaign to your account, insert tracking links and open tracking code into the message, and add an unsubscribe link to collect unsubscribers into your account on G-Lock Analytics.
Read more on Tutorials…
Tags: email clicks, email marketing campaigns, email opens, email tracking metrics, geographic localization, statistics summary
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