The best reward for us, email marketers, is a high response rate from our subscribers or customers. We’re proud of our message and we hope it’s going to find a broad response among the prospects. After the email is sent, our hearts fill with joy while the numbers in our reports are growing and growing.

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Tags: click-through rate, email newsletter, html email

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Open Rate (%)

To calculate the open rate, the number of unique opens is divided by the number of emails sent. The result is multiplied by 100%.

Example:

You sent the email to 4 people. You got 3 unique opens. Your open rate is:

3/4 = 0.75
0.75 x 100% = 75%

How you can improve your email open rate:

Read more on How Email Tracking Metrics are Calculated…

Tags: click-through rate, click-to-open rate, Email metrics, Email Tracking, open rate, track email clicks, track email opens

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