Posted on April 6th, 2010 by admin
If you have a Gmail account, sometimes you probably see this message when opening the email:
It’s not a surprise for email marketers. Many email clients and web mail services don’t display images by default. The user has these options:
Read more on Is Gmail Spoiling Your Email Tracking Statistics?…
Tags: email opens, Email Tracking, email tracking statistics, test your email
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Posted on August 18th, 2009 by admin
Why Test Email Campaigns
In the scope of email marketing testing is a great opportunity to improve the impact of the email campaigns, and ultimately, increase revenue.
Testing is interrelated with segmentation. If you segment your list into smaller groups using some criteria (by the product name, or list name, or frequency, etc.), testing is the only way to know what each group is looking for. Once you identify what they want, you can send them more relevant information, keeping your statistics high and complains low.
Read more on Value of Testing in Email Marketing…
Tags: email list segmentation, email tracking metrics, split test statistics, test email campaigns, track email marketing campaigns
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Posted on June 12th, 2009 by admin
You know people usually take 1-2 seconds to decide either they will read the email or delete it. So, in this tiny gap of time you need to convince the recipient that your email is worth his attention.
Read more on 5 Real Tips to Get Your Emails Opened…
Tags: email address, improve open rate, open rate, personalization, split test, subject line, subscribers, test your email
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Posted on June 12th, 2009 by admin
G-Lock Analytics email tracking service provides you with detailed reports on how people act upon their emails: who opened the message, who clicked on the links within the message and what links were clicked.
Read more on Truth about Open Rate: What It Really Means…
Tags: click rate, email marketing software, get more clicks, improve open rate, open rate, track the email opens
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